What Can I Do Today as an Arts Advocate?

Camille Schenkkan, Development & Communications Manager, Arts for LA

 

 

Strategies for Proactive Advocacy

By Development & Communications Manager Camille Schenkkan

 

 

 

Arts for LA recently hosted a small convening of arts leaders.  In the follow-up survey, the most frequent requests were:

  • Provide “next steps” for attendees.
  • Share concrete information on how to better advocate for arts & culture and arts education.
  • Explain how to put the data shared at the event into practice.

The suggestions make sense: Attendees got excited (or upset) about what they heard, and wanted to take action immediately to increase support for arts and arts education in their community.

This passion is essential to moving our arts advocacy coalition from reactive and time-sensitive to proactive and ongoing

In reactive advocacy, an issue arises, organizations like Arts for LA go into high gear, the community mobilizes, and a decision is made that either resolves or aggravates the concern.  In this model, we’re essentially waiting for the axe to fall so we can take action. 

However, proactive advocacy is more difficult.  It’s about creating relationships with decision-makers (city council members, school boards, etc.), and increasing public value for arts & arts education before the crisis.  The strategy behind proactive advocacy is to share the incredible power of arts and culture— its economic, educational, therapeutic, community-building power— with not only elected and appointed officials, but also the millions of people who don’t already consider themselves to be arts advocates.

I.E., proactive advocacy involves taking our message beyond anyone who’s reading this blog.

This is not as simple as clicking “send” on an Action Alert.  It is, however, something individuals and organizations can do at any time, and will have a more lasting impact than reactive advocacy.

A list of suggestions is provided below, in no particular order.  Please contribute via the Comments.

 

What can I do today to advocate for arts and culture in my community?
 

Paul KrekorianIntroduce yourself/your organization to the people who represent you. 

If you’re not sure who represents you and/or your organization in city council, school board, state assembly, etc., visit LAVote.net and enter your address. 

In our Government 101 workshops, City Council deputies begin by asking participants to answer the question: What do I (or my organization) have that I could offer to my Councilperson’s office? 

To public officials and their staff, artists and arts organizations have invaluable resources.  If that makes you laugh, think about it.  We have deep roots in our communities.  We often have flexible meeting or presentation space.  We have networks of civically involved people who follow us via email, social media and at our events.  These resources are incredibly important to those who represent our constituencies.  For example, many officials now have regular newsletters with community events, and they’re constantly looking for new content.  They hold many meetings, and might be happy to learn that you have a large room that they could use.  Officials (and deputies!) are always looking for opportunities to connect with constituents in a positive setting, so inviting them to present an award, welcome a group of donors, or participate in a celebration of your organization’s work.   

Call your elected official's office and ask to speak to the Arts Deputy or whoever handles community relations.  Sometimes this person’s direct contact information is listed on the official’s website.  Once you get him or her on the phone, briefly describe your work in the community and mention resources and opportunities.  Even if they’re not able to participate in a specific event, you’re introducing yourself as a valuable community partner and cultivating a relationship with the staff member most likely to bring issues involving arts & culture to the official's attention.  Maintain the relationship with this deputy via email and phone calls, and keep the opportunities coming!

When the moment comes for reactive advocacy, you can go to them as a partner (and an equal) to make your case.  It puts you, your organization and your cause at an infinitely greater advantage.  If someone I don’t know called me to ask a favor, I would probably decline.  If someone I’ve worked with called with the same story, I’m much more likely to say yes.  Position yourself as an ally and a resource, and your voice becomes stronger.

 

Learn your elevator speech and use it outside of the choir.

SPARCWe now have qualitative and quantitative data demonstrating the power of arts and arts education and its relationship to 21st century skill sets, the local economy and quality of life.  That’s great—if we can share that data with people who aren’t already convinced.

Check out some of the sites and PDFs below and focus on what you find really fascinating.  For me, those are the pieces of information connected to local theatre and arts funding.  For you, it might be arts education, the creative economy or the connection between arts and healthy communities.  Learn a few facts and think about where you might be able to share them:

  • The Otis Report on the Creative Economy.  This annual report measures the economic impact of the creative sector in Los Angeles and Orange County.  My favorite fact: the creative sector comprises about 1 million direct & indirect jobs in the region-- about one in six. 
  • California Alliance for Arts Education's Research & Resources page.  Their downloadable Fact Sheets can be printed and passed out at events, or linked to online.  Did you know that 93% of Americans consider the arts to be a vital part of a well-rounded education?
  • LA County Arts for All's Tools & Resources page and Publications section.  Arts for All strives to restore all arts disciplines as core curriculum for Los Angeles County's 1.6 million public school students, and has made tremendous progress.  I love the information in the Arts for All School Arts Survey (2011).  There's a lot of good news but a few unpleasant surprises, such as the fact that 43% of elementary schools surveyed have no budget for arts education outside of externally raised supplemental funding.
  • Our Cultural Policy Map links to the arts policy and, where available, arts education policy of communities throughout Los Angeles County.  If you're curious about what exists in your community (or doesn't), it's a great place to start.
  • Our Advocacy Best Practices one-sheet provides basic information about advocacy vs. lobbying, making the case, and how to connect with policymakers.
  • The California Arts Council's Research and Reports page has links to many publications, including the Creative Vitality Index
  • Americans for the Arts has a huge Research section if you're looking for a specific topic.

You can also look at your own organization's impact on the community and keep that information handy.  I heard John Gallogly of Theatre West give great public testimony in front of City Council that outlined the economic impact of one performance in his theatre.  He'd asked restaurants and other vendors around Theatre West about how much of a bump in business they saw on show nights, and used that information to connect arts organizations with economic impact on local businesses.  If you work for a nonprofit, you may have already put some information about your community impact into your California Cultural Data Project profile, including number of people served, number of free performances, etc.  This all becomes great fodder for a conversation about not only your organization's community impact, but the contributions of artists and arts organizations Countywide.

Actors GangGreat places to get the word out:

  • Dinner parties & happy hours.  When people hear I work with a local theatre, they often say something like “I didn’t think there was any theatre in L.A.”  So I get to say, “Actually, there’s an amazing theatre community with lots of interesting new work.  There are more small theatres here than in New York.  Tickets can be really affordable, too—you can get $10 ones at LAStageTix.com.”
  • Outside of Los Angeles.  We all need to become publicists for the vibrant, diverse cultural life of LA.  On a plane?  Visiting relatives?  “It’s a great city for arts and culture.  There are actually more than three thousand arts and cultural organizations in the county.” 
  • Parent groups.  Getting other parents invested in arts education may be just a matter of sharing the facts about its benefits.  Arts for LA is also happy to work with you if you’d like to present to your PTA or School Site Council on the value of arts education.  Contact us at advocate@artsforla.org or 213.225.7580.
  • Social media provides an excellent (and free) opportunity to share information with your diverse personal network.  I love watching an infographic or new report zoom around Facebook.
  • Your lobby, gallery, performance space or website.  I took the picture at right at the Actors Gang.  This is especially clever, as it not only serves an advocacy purpose but also reminded me of their great work with incarcerated persons.  Arts for LA is happy to send you PDFs or hard copies of any of our one-sheets linked above.

 

Put local elections in your calendar and read up on the candidates.

Voter turnout can be as low as 12% in local Los Angeles County elections, although local elected officials have a tremendous impact on policy, quality of life and allocation of public resources.  Arts for LA surveys candidates on their views on arts & culture before fall and spring elections to help you learn more before heading to the polls.  Whether or not we’ve done a survey, you can find out about candidates’ views on the issues you care about by attending a forum or doing quick Google research.  SmartVoter.org from the League of Women Voters has comprehensive, current information on local elections and candidates, and often links to candidate information provided by other sources as well. 

 

Arts for LA advocatesSign up for Action Alerts. 

This isn’t strictly proactive advocacy, but it will make sure you hear about new issues as soon as possible.  Advocacy campaigns work best when they go viral, so Arts for LA and other arts advocacy organizations count on organizations and individuals to spread the word quickly and widely when the moment arises. Good places to start:

 

Call me.

I’m serious.  If you’re reading this on a weekday between 9:00a.m. and 6:00p.m., I’m probably at my desk.  My direct line is 213.225.7580.  We try to move quickly, but sometimes there are advocacy alerts we haven’t posted, issues we know are coming up within a specific community, or an elected official who might need a reminder that her constituents care deeply about arts and culture.  We try to keep track of ‘active advocates’ in council & school districts countywide and contact them first when we’re looking for something specific, such as a small delegation to visit their city councilmember.  Call or email me to introduce yourself and I’ll make sure you’re receiving the information relevant to your interests and community.

You know more about what’s happening in your community, so if there’s something we should be aware of and you don’t see it on our site… call me.
 


Invest in arts advocacy.

I’m passionate about animal rights, but between my work at Arts for LA and volunteering at a local theatre, I don’t have time to be involved as an advocate.  So I give what I can to the Humane Society. They keep me updated on their progress, and I feel that I’ve contributed to the effort in a small way.  If the list above doesn’t seem feasible or you want to do more, consider a contribution to organizations engaged in affecting cultural policy and/or supporting arts and arts education in California:

 

What's missing?  Please weigh in below.  We have to approve comments to combat spam, but rest assured they'll show up soon.  Unless you're a spammer.

It's a testament to how far we've come as a coalition and a sector that we've moved beyond purely reactive advocacy and are all hungering to do more before the crisis hits.  Let's continue to shape our narrative, expanding our advocacy beyond the "choir" to enhance public value for arts and arts education throughout Los Angeles County.

Reinvigorating--

Camille,

 

Great, resource-rich article! Ever since starting my work with schools, I've been trying to think of ways to be a better arts advocate--particularly since the arts in general are less accessible in my workplace than they used to be.

 

I found the reactive vs. proactive framework for advocacy really helpful, too, for any kind of work, and it's made me consider how to more strategically advocate for multiple kinds of concerns. Thanks for being mindful of readers' varying strengths and abilities by including a variety of ways to be involved in advocacy. Hope to see you around soon!

 

Candace Kita

Thank you!

Thanks, Candace!  I hope your work at LAUSD is treating you well. 

I LOVE this! Really ties into

I LOVE this! Really ties into so much I have been exposed to this week (Marc Bamuthi Joseph’s keynote speech from the GIA Conference, the Irvine Foundation's recent report on audience/community participation in the arts, "Getting In On the Act", various articles in the Chronicle of Philanthropy, etc.)

 

In regards to signing up for the action alerts, I am:

1) inundated with action alerts on a weekly basis from all of the causes I subscribe to. It can get overwhelming. It's also difficult to see the overlap that sometimes takes place; and

2) trying to practice writing my own letters of concern when I receive an action alert - instead of the template that is provided. I don't know if it makes a difference in the end (does anyone actually read my words?), but it feels empowering. This action has also inspired a few friends to send out personalized advocacy letters. 

 

I'm still figuring out how to be a more well-informed voter.  

I often refer to Courange Campaign's website (I follow this site in particular because I prefer to vote progressive) at election time. Even with this guide, I am merely being told how to vote...based on who? Whose opinion am I reflecting?

 

Best practice as a citizen, I would mention, is to try to make it to viewings of debates/speeches when you can. When I attended a viewing of the Gubernatorial (I love that word) debate last year, I not only set aside time to hear what these individuals had to say about issues I cared about. I was able to meet (in person) many people who had similar viewpoints to mine. Being able to discuss the debate afterwards helped answer questions and reinforce personal viewpoints. I was able to approach the voting booth with more confidence that I was making a more well-informed decision.

 

This blog entry should DEFINITELY be re-circulated before elections so that people can have these links at their disposal when they need them (not to detract from your proactive arts advocacy theme!) ;-) 

 

Action Alerts

Hello!  Thanks for reading.

 

A personalized action alert is fabulous for local issues (anything County-level, state assembly/senate level, or deeper, i.e. municipal or school board).  I very much doubt any staff members above that level of government read the personalized notices.  At that point, it's a numbers game.  Staffers count how many 'pro' and 'anti' communications they receive for each issue.  However, they are highly effective and important, and a bit of personalization may help them skirt spam filters.

 

I agree with the inundation.  With most national causes, you can tweak your subscription settings to only receive local information or action alerts related to specific issues.

 

As far as CAAE, CAA and Arts for LA, we send very few-- perhaps one every two to three months, per org.  Advocacy fatigue is all too real.  We save them for the really big issues.

great post

Camille:

Well crafted post on what people can do as advocates.  This should  become an Arts for LA publication.

Jerry Yoshitomi

Thanks!

Thank you, Jerry!  We plan to adapt it for our Resources section and for offline use.  Thanks for reading.