Marketing & Events Coordinator

Pasadena Museum of California Art

Pasadena, CA

Description

Position: Marketing and Events Coordinator

Reports to: Director of Development

Type of Position: Full-time, salaried/exempt with benefits

 

About the Pasadena Museum of California Art

The mission of the Pasadena Museum of California art is to present the breadth of California art and design through exhibitions that explore the cultural dynamics and influences that are unique to California. Informed by the state’s rich mixture of cultures and inspired by its impressive geography, California art has long been defined by a spirit of freedom and experimentation. PMCA exhibitions and educational programs explore the ways that California’s distinct perspectives and history have shaped and defined art in all media.

 

Position summary

Reporting to the Director of Development, the Marketing and Events Coordinator will be responsible for the successful implementation and maintenance of marketing and communications, maintenance of the museum’s image and voice, and basic coordination of events (public, private, rentals). The successful candidate will support the PMCA to attract diverse audiences, increase revenues and raise awareness, and support the cultivation of donors and members. Occasional evening and weekend hours required.

 

Essential Functions

  • Maintain branding for the museum
  • Coordinate daily management of, and content updates for PMCA website
  • Create and distribute email newsletters
  • Manage museum’s social media accounts and social media coverage of events
  • Monitor analytics for website, email newsletters, and social media, provide reports, and make suggestions for improvement
  • Provide media support by cultivating relations, creating press packets, being present for press at special events, and maintaining press database
  • Manage production of all printed materials, including rack cards, program mailers, brochures, invitations and more, gathering images and content, editing, working closely with graphic designer, printer, and mail house to meet deadlines
  • Write, edit, and prepare written communications and marketing materials as needed, including signage, press releases and other press materials
  • Stay informed of local community events and promotions, and maintain listing information and submit images to community and regional calendars
  • Support exhibitions and educational programs by identifying and cultivating niche audiences
  • Coordination of events, including working with vendors, scheduling staff and volunteers, marketing, and other logistical support
  • Work with photographers at museum events, and take photos/videos as needed
  • Compile press clips for staff and board of directors
  • Respond promptly to media requests for interviews, press passes, fact checking, images.
  • Oversee advertising, including media trades and sponsorships
  • Oversee and prioritize all graphic design tasks, and supervise graphic designer
  • Work with visitor services staff to collect and record visitor data
  • Update museum telephone greetings and email signatures as necessary
  • Ensure that all staff are provided with timely information about exhibitions programs, events, and promotions
  • Attend SoCal Museums meetings and other partner meetings as necessary
  • Work with the Director of Development to develop an overall strategy for audience growth and donor cultivation
  • Participate in a culture of collaboration, creativity, innovation, and community engagement

 

Education

Bachelor’s degree required (preferred marketing or communications) or equivalent education/experience

 

Minimum Experience

Two years of related experience and effective communication skills required. Preferred experience in the arts.

 

Knowledge and Skills Requirements

  • Excellent writing and communication skills, editing skills are a plus
  • Demonstrated ability to manage multiple projects, meet deadlines, and adapt to changing priorities in a busy environment
  • Knowledge in all phases of production, such as types of paper, typesetting printing, design, direct mail
  • Must be able to work independently, and with a team, communicating well with visitors, board members, funders, vendors, and other museum stakeholders from diverse backgrounds
  • Close attention to detail
  • Fluent in verbal and written English; knowledge of other languages is a plus
  • Basic budget management experience, including creating and developing budgets, tracking expenses, forecasting, and reporting actuals
  • Event management experience
  • Excellent computer skills: Adobe Creative Suite (InDesign), Microsoft Office, MailChimp, WordPress
  • Preferred experience with current and emerging technologies and trends

Successful candidates must be able to pass a background investigation including work history, criminal records, driving records, and other records deemed necessary

 

How to Apply

To be considered for this position, submit cover letter and resume to Mark Stenroos, Director of Development, Pasadena Museum of California Art

Email: mstenroos@pmcaonline.org

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