AFTA Launches pARTnership Movement Campaign

Tue, 01/10/2012 (All day)

Americans for the Arts, tThe pARTnership Movement from Americans for the Artshe national arts advocacy nonprofit, has officially launched its pARTnership Movement Campaign.  According to AFTA, the pARTnership Movement is designed to reach business leaders with the message that partnering with the arts will advance their bottom-line goals and build their competitive advantage. 

Their Toolkit Guide provides an overview of the campaign, including tips for working with local media and ideas for using the advertisements created to draw attention to the connection between creativity and successful businesses. 

Other resources include a list of "8 Reasons to Partner with the Arts," available for download here, and a Success Stories section featuring innovative arts and business partnerships. 

Below, AFTA President & CEO Bob Lynch explains the pARTnership Movement's goals and resources.