The Colburn School
Los Angeles, CA
Reporting to the vice president of communications, the strategic marketing manager develops, creates, and implements marketing strategies that align with the goals, brand, and mission of the Colburn School to help promote recruitment, enrollment, and fundraising goals.
The strategic marketing manager works closely with the VP of communications on a comprehensive, mission-positive brand management strategy that could incorporate all communications tools, including online content marketing, direct mail, social media, promotional events and co-marketing partnerships.
In consultation with the VP of communications, the strategic marketing manager is responsible for setting attendance and revenue goals annually for Colburn’s ticketed events and develops a marketing plan to meet those goals.
Working with Colburn’s advancement officers, the strategic marketing manager develops strategies that will help meet annual fundraising goals, and will similarly work with academic leadership to develop a strategy to attract new students.
Reporting to the vice president of communications, the strategic marketing manager oversees a box office specialist and social media specialist.
- designs, directs, and implements communications and marketing projects
- manages professional staff who themselves oversee maintenance and deployment of essential institutional communications tools.
- drafts copy for event marketing and constituent engagement materials, and advises and edits copy for fundraising and admissions materials.
- develops and manages the budget for the marketing team and marketing projects
- manages external marketing partnerships
- opportunity to act independently within broad communications goals
Qualifications and Experience
Candidates should have at least five years of experience in marketing, with strong writing and project-management skills. Familiarity with music, dance, and the performing arts is strongly recommended, and a desire to learn quickly about them is essential. In addition, the Colburn School is looking for the following qualities:
- Ability to plan and implement a brand management strategy to increase awareness of the Colburn School and its academic offerings
- Ability to plan and implement marketing campaigns in conjunction with academic and advancement administration to help the school reach its admissions and enrollment goals, and fundraising goals
- Experience with analyzing data on audience behavior—surveys, social media statistics, email open rates—and building or altering effective strategies to inspire action and engagement
- Knowledge of and experience with all marketing tools, including (but not limited to) print and online advertising, direct-mail, and email
- Experience with web-based and multimedia storytelling, and building online communities through social media and website content
- Strategic thinker with ability to manage the needs of multiple institutional stakeholders.
- Ability to write and edit effective marketing copy
- Ability to write and edit long-form blog posts and articles for online publications
- Ability to manage a marketing calendar
- Demonstrated ability to work in a strong team environment.
- Demonstrated ability to work in a fast-paced environment.
- Experience managing, mentoring and supervising staff.
- Excellent organization and time management skills and ability to work in fast-paced environment.
- Excellent interpersonal skills and ability to work with minimal supervision and as a member of a team. Ability to manage the needs of multiple stakeholders.
About The Colburn School
The Colburn School is a world-class performing arts school where a renowned faculty provides instruction in music, dance and drama to dedicated students of all ages.
Since 1950, the school has equipped students with the skills, support and opportunity needed to achieve their highest artistic goals. The school's state-of-the-art campus is located in the “heart-of-art” of downtown Los Angeles, neighboring Walt Disney Concert Hall, the Music Center, the Museum of Contemporary Art (MOCA) and the Broad Museum.