I would charge the city’s Planning Department to work with developers in establishing business and residential corridors and major thoroughfares with a planned continuum of design that reflects the culture of the area. The development of grants and incentives would be major funding sources. I have been involved in other communities where this type of funding worked. (See Q2) Signage is another way of creating a more aesthetic and pleasing – and profitable – business corridor. While signage can be costly for a new business, it’s the best interest of businesses and the City to provide reasonable regulations and incentives for appropriate signage.

We need to seek private and public funding on a on going line-budget. We need to model after what the Paul Getty's museum has created in LA.

I don't know enough about the current City budget and the various funding sources to be able to answer this question in a responsible way. I know that I would look towards using one time funds to start a creative economy program/plan that could be incorporated into the general budget as the economy improves. I would also assign a member of my staff to work with local creative industry experts to identify possible grants that the City could apply for to promote the arts.

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The city is very tight on money and I have not seen enough motivation in the city to create more funding for the arts at this time. More funding for the arts first has to come from a motivated private sector, including developers, then the city will want to participate. Education is the key for this to happen. We are in the information age, and we need to inform! We need to increase the volunteer base with Long Beach State student volunteers by establishing college credits for students that work for and are educated by the Arts For LA l (if this is already in place, I did not see it on your website). This will be an opportunity to educate students and raise a dedicated army for future needs. Students would be in charge of marketing the arts through social and traditional media. In addition, they would also aggressively fund-raise for tax deductible donations. We need to specify the deductibility status of the Arts For LA Corporation (I did not see this on the website). We need to make the donation process business friendly, and it must be marketed to a broader audience. Money knows no boundaries. In addition, Arts For LA also needs to continue to aggressively seek alignment with similar organizations in other areas of the country in an effort to support and learn from one another.

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