Zócalo Public Square
The Digital Communications Coordinator will tell Zócalo Public Square’s story online—connecting new audiences with our eclectic and innovative work. Zócalo produces live public events and publishes personal and scholarly essays, original images, and poetry. Our work is collaborative, fast-paced, and endlessly fascinating; intellectual curiosity and creativity are musts. The Digital Communications Coordinator will work closely with editors, event staff, and senior management and is responsible for: planning, establishment, execution, and evaluation of ongoing and sustainable social media communications and digital marketing campaigns, including Zócalo’s newsletters promoting readership and event attendance; updating and maintaining online properties, including the website, to maintain positive online presence; and educating and training the Zócalo team on proper use of social media and online communications.
- Launch and coordinate social media presence on Instagram, Facebook, Twitter, YouTube, LinkedIn and other relevant social networking platforms.
- Create content (text, video, photos, GIFs, audio, infographics, etc.) for social media that can that help tell “the Zocalo story” and drive audiences to events and content on the site
- Create and oversee digital calendars for upcoming stories, events, and promotions
- Develop social media plans, including paid advertising and campaigns around events and initiatives, and oversee student-created campaigns
- Write, edit, and develop all social media content, often in collaboration with students and interns, with oversight from the Executive Director and Editorial Director.
- Provide live social media coverage for Zócalo public programs (stories, reels, etc).
- Provide creative ideas to event and editorial staff; work closely with those collaborators to ensure content and messaging is fulfilling Zócalo’s mission.
- Monitor any and all mentions of Zocalo found online; track alerts; and monitor social media sites in real time.
- Craft responses to social media posts and comments, and respond to online discussions in a timely manner.
- Attend editorial and publicity meetings to collect ideas from team members
- Coordinate the collection, compilation, and analysis of online activity data and analytics; develop and present comprehensive statistical and narrative reports to the Executive Director.
- Cultivate interactions through social media channels, conversations and following key people.
- Assist in building relationships with members of the media by providing regular, relevant, and newsworthy information on social media platforms.
- Engage with marketing and communications representatives across ASU academic and business units to source content and promote Zócalo content
- Perform miscellaneous job-related duties as assigned.
- Provide hands-on building and execution of website promotions, email, and e-newsletters while advising on best digital practices and strategy
- Project manage support of the discovery, definition, design, architecture, development, and deployment of new products, features, and services
- Write and update content for Zócalo’s website
- Track and report on all digital metrics (including monthly web traffic report to Executive Director and Editorial Director, web-based trends, email analytics, social media analytics, etc.).
- Work closely with the Editorial Director and Programming Director in leading a cross-departmental team to coordinate digital content projects.
- Create and oversee creation/design of original art and graphics for the website
- Assure digital content is archived for future needs and reference.
- Act as primary liaison with ZPS’s web consultants and technical team(s) in conjunction with the Editorial Director & senior team to maintain website standards and guide new development.
- Administer the organization’s email marketing platform and its integration with internal digital infrastructure.
- Manage the creation and updating of documentation and training the staff on digital best practices and digital systems.
Bachelor’s degree in a field appropriate to the area of assignment and two (2) years of related experience: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. Demonstrated experience in writing and editing online content.
Experience in social media content creation, development, project planning, digital community practices
Knowledge of digital marketing principles, practices, and procedures
Experience in using creativity and critical thinking skills.
Experience in using writing, editing, and proofreading skills, (AP Style) a plus.
Experience with photo, video, and editing programs (Photoshop, iMovie, FinalCut, etc.).
Experience in using project management and organizational skills.
Ability to see the big picture while maintaining attention to detail and deadlines.
Evidence of effective interpersonal and communication skills.
Ability to work effectively with a wide range of constituencies in a diverse community.
Ability to gather analytical data, compile information, and prepare reports for presentation.
Skill in organizing resources and establishing priorities.
Ability to supervise and train employees/interns/vendors, to include organizing, prioritizing, and scheduling work assignments.
Ability to foster a cooperative work environment.
Ability to troubleshoot, problem solve, and be detail-oriented.
Ability to work independently and as part of a team.
Ability to manage multiple projects in a deadline-driven environment.
Proficiency in Microsoft Office, Google and Adobe applications.
Evidence of being curious, adaptable, flexible, and interested in the world around them.
Experience in being motivated, self-starter and resourceful in changing environments.
Ability to work nights and weekends and engage with audiences in real-time