Director, Membership

Los Angeles County Museum of Art

Los Angeles, CA


With more than 130,000 objects dating from ancient times to the present, the Los Angeles County Museum of Art (LACMA) is the largest art museum in the western United States. A museum of international stature as well as a vital part of Southern California, LACMA shares its vast collections through exhibitions, public programs, and research facilities that attract over 1.5 million visitors annually. LACMA’s eight building complex is located on 20 acres in the heart of Los Angeles, halfway between the ocean and downtown. Learn more about the museum by exploring



Reporting to the Sr. Director of On-Site Services and Membership, the Director, Membership provides meaningful engagement with LACMA’s exhibition program for museum members by creating, directing, and sustaining benefits initiatives that drive critical revenue requisite to fulfilling the museum’s mission. This position creatively and strategically cultivates a friendly and knowledgeable team to best serve, retain, and grow membership support at LACMA through a variety of traditional and innovative campaign initiatives. The Director, Membership must be a proactive membership expert who effectively collaborates, communicates, and leads on the subject matter while establishing team expectations and accountabilities. This position applies analytics to short- and long-term growth planning, has a solid understanding of the fundamentals of acquisition and retention, and is able to effectively communicate museum priorities to widely diverse audiences. The Director, Membership supervises and provides work direction to the Senior Manager, Membership; Supervisor, Membership Services; and Membership Marketing Analyst.



Some duties include: connects the creative, analytical, and technological efforts of the department to deliver polished and professional acquisitions, renewals, lapses/recaptures, upgrades, benefits deliveries, and on-site campaigns; understands market and current industry conditions, current data position, capabilities/limitations of in-house team, areas for growth, and institutional goals to inform strategic decision-making processes, especially when targeting campaign audiences; strategically deploys internal staffing and external consulting resources to execute multi-channel campaign efforts for maximum efficiency and impact; stewards a cohesive team unit focused on exceeding revenue goals while delivering the highest possible level of member service; creates member correspondence across diverse media that exudes confidence in the exhibition and programming schedule; collaborates with graphics to ensure overall appearance of membership creative assets for conformity to established aesthetic policies; works closely with marketing, communications, and other key museum stakeholders to ensure the LACMA voice is delivered consistently and with expert application; works with education and curator teams to counsel recommendations for program benefit improvements; directs training and engagement opportunities for frontline membership and on-site services staff focused on benefits fulfillment, membership sales, and feedback; forecasts, tracks, and reports labor, revenue, and expense budgets; works closely with development colleagues to appropriately message additional philanthropic opportunities including annual giving, individual giving, and major gifts programs; represents LACMA at national, regional, and local conferences and serves as a public face of membership among member constituents by attending key member events and providing assistance and guidance to personal member inquiries; monitors museum and other related fields for best practices and opportunities for innovation.



The qualified candidate will have a Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field. Six years of management experience and at least 10 years of membership operations or marketing experience are required. Experience with broad marketing or membership campaigns where a nuanced level of detail to audience segmentation. Demonstrated ability to provide effective customer service for internal and external clients. Must operate with strong attention to detail using exceptional organizational skills while managing a continuous workflow in a visitor-focused, high-volume setting.



An Equal Opportunity Employer: It is the policy of the Los Angeles County Museum of Art to provide all persons with equal employment practices and opportunities without regard to race, color, religion, ancestry, sex, sexual orientation, national origin, disability, age, veteran or marital status or any other characteristic protected by federal, state or local law.

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