POSITION DESCRIPTION

POSITION TITLE:  Digital Marketing and Communications Analyst (CRM)

REPORTS TO:  Manager, Digital Strategy and Communications

FLSA:  Exempt

DATE:  2015

Send resumes to: [email protected]

 

SUMMARY:

Annenberg Foundation is seeking an analytical, tech-savvy and experienced Digital Marketing and Communications Analyst (CRM).  This is a critical role within the organization and will report directly to the Manager, Digital Strategy and Communications and work closely with the Director of Marketing and Communications. The Digital Marketing and Communications Analyst (CRM) will be responsible for the management of Annenberg Foundation’s Customer Relations Management (CRM) system. He/She work closely with the Foundation’s Marketing and Communications team to execute email and digital marketing campaigns, review and analyze campaign results and build reports that help develop effective and targeted strategies. This role will work closely with organization stakeholders and cross-functional leaders, partnering with them to leverage constituent insights and behaviors to develop innovative marketing and communications strategies and tactics.

Annenberg Foundation is a quickly evolving philanthropic nonprofit organization. The ideal candidates will therefore posses a strong intent to adapt and excel, while supporting the organizational mission through exceptional technological acumen and delivery. A good natured and motivated team player with a high level of personal responsibility is a pre-requisite for success in this role. 

 

ESSENTIAL JOB FUNCTIONS: The list that follows is not intended to be comprehensive; it is intended to provide a representative summary of the major duties and responsibilities of the position.  Incumbents may not be required to perform all duties listed, and may be required to perform additional, position-specific tasks. 

 

·      Partner with the Technology Team to oversee the organization’s migration to a CRM application (Salesforce).

 

·      Enter, clean up and optimize information in the current contact database to be ported to the new CRM application (Salesforce).

 

·      Day-to-day management, configuration and optimization of database for digital marketing and communication campaigns.

 

·      Leverage the value of the CRM database application (Salesforce) and look for opportunities to realize a return on investment (ROI) by creating an automated, multi-touch, targeted customer lifecycle digital marketing and communication programs.

 

·      Work closely with the Marketing and Communications team to develop contact strategies and for content and creative in digital marketing campaigns.

 

·      Design A/B and multivariate test strategies to understand consumer insights and better identify guest behaviors and brand engagement.

·      Responsible for formulating, gathering, evaluating and aggregating results and building / designing actionable dashboards for stakeholders.

·      Work with the Marketing and Communications team to define standard KPI's (key performance indicators) for the Annenberg Foundation and measurements for those standards.

·      Perform other duties as assigned in relations to Marketing and Communications functions.

 

KNOWLEDGE, SKILLS AND ABILITIES:

·      Strong analytical, strategic thinking and project management skills.

·      Experience with data and analytics and leveraging analytics to plan and drive sales and marketing efforts.

·      Self-starter that takes initiative, with the ability to juggle multiple priorities.

 

·      Exceptional interpersonal, organizational and problem-solving abilities, as well as effective listening, written and verbal communication skills

 

·      Comfort with a fast-changing environment.

 

·      Hands-on, results-driven mentality.

 

·      Very organized and detail oriented.

·      Familiarity with word processing, database, spreadsheet, scheduling and email applications; willingness to learn new programs and applications as needed; and general knowledge of Salesforce (a plus), Microsoft Word, Excel, Outlook and Access preferred.

 

SUPERVISORY RESPONSIBILITIES:  Position may periodically supervise temporary, part-time staff members.

 

PRIMARY INTERACTIONS:  Regular contact with the Annenberg Foundation Marketing and Communications and Technology teams, as well as the Foundation’s stakeholders, consultants and vendors.

 

EDUCATION AND EXPERIENCE:

 

·      2+ years of relevant experience in CRM application and database management in Marketing (e.g. audience and contact segmentation, digital marketing, customer engagement and loyalty program, etc.)

 

·      1+ years of experience in a digital marketing role, experience in email marketing preferred.

·      BS or BA in Business, Communication, Marketing, or related field experience.

·      Experience in launching and managing Salesforce CRM application a plus.
 

·      Experience working in a nonprofit, philanthropic, government or higher education organization a plus.

 

WORKING CONDITIONS:

 

·      Works primarily in an office environment but may also spend time on site visits or in public venues – use of computers requires hand/wrist motion and visual focus – requires extensive review of written and visual materials and archival documentation.