JOB TITLE: Director of Marketing & Public Relations 

DATE: July 1, 2014

REPORTS TO: Chief Operating Officer 

SUPERVISES: Volunteers and interns as assigned




The Director of Marketing & Public Relations is responsible for planning, supervising, administering, and evaluating programs that meet or exceed attendance and ticket revenue goals for orchestra events and maximizing the visibility of the orchestra, consistent with Association policies and long-range objectives. As such, the Director of Marketing & Public Relations will manage all marketing activities, including but not limited to: public relations (press, program books, and newsletters); advertising (print, electronic, and media); season subscription and renewal campaigns (direct mail, telemarketing); all ticket sales (including box office management); audience research; new subscriber activities; and merchandising for the Association.  Familiarity with professional marketing & public relations software is required.




Marketing Management

• Plan and implement all aspects of season subscription and renewal campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and work of outside contractors. Monitor the progress of all campaigns and provide progress reports and analyses of results.

• Plan and implement a year-round single tickets sales campaign, including the design and placement of print and electronic advertising, special promotions, and corporate sales. Oversee the work of outside contractors; provide periodic progress reports.

• Develop program for communicating the Association's plans and activities to the media. Work closely with Chief Operating Officer in establishing positive contacts with local media outlets, and in conveying an image consistent with the Board's policies and objectives for the Association. Maintain media contacts, act as spokesman for Association as needed, and provide public information by request.

• Oversee the development and production of all materials used to support the Association's public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all Association communications.

• Oversee the planning and development of special public relations events and new subscriber activities; coordinate with volunteers to carry out the events and ensure that they are consistent with the Association's policies and objectives.

• Assist in the creation, development, and implementation of all facets of Association merchandise sales; coordinate with volunteers to carry out any proposed projects and ensure that the products are in keeping with the Association's image.

• Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information to the Association as requested.






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Marketing Management – continued

• Responsible for timely website and mobile app content updates and management. This includes concert description updates, calendar updates, accurate ticketing information, venue information, images and blog.

• Maintain PSA’s social media networking accounts (Instant Encore, Facebook, Twitter, etc) with relevant information about concerts, news and events.


Budget and Planning

• Develop budgets for each marketing and public relations event and campaign; monitor the progress of each, and adjust plans when necessary.

• Identify organizational and market trends that may cause significant problems or present new opportunities for the Association; recommend a course of action or changes in the current operating plan that takes this information into account.

• Develop and recommend coordinated packaging to achieve maximum sales goals.

• Work closely with the Chief Operating Officer and other designated staff in long-range planning for the Association; prepare budget projections as needed.


Board of Directors

• Provide a Marketing/PR brainstorming vehicle for the Board and other members-at-large in order to enable a Marketing/PR connection with the Association.

• Recommend marketing policies and promotion strategies to the Chief Operating Officer and Board with the goal of reaching new audiences for the orchestra; ensure that all new promotions demonstrate the highest standards of professionalism and ethical conduct.



• Work with the packaging and solicitation of sponsorships and in-kind support for various product lines and campaigns; ensure that media exposure and acknowledgment promised to donors takes place.

• Negotiate contracts as needed with outside vendors for the provision of direct mail,

telemarketing, marketing research, design, and printing services; ensure competitive pricing and the quality of their work.

• Hire, train, manage, and evaluate the performance of any marketing and public relations interns and volunteers.


Other Duties

• Attend concerts of the orchestra to act as liaison to the media and the public; oversee

distribution of tickets to press and VIPs; participate in artist hospitality as requested.

• Develop and maintain relationships with local business and arts leaders to enhance Association's marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.

• Assist the Association's outreach to community and ethnic groups through the promotion of outreach concerts, disbursement of complimentary tickets, etc.

• Keep abreast of recent research on marketing techniques; maintain a collection of current resource materials.

• Perform other duties as assigned by the Chief Operating Officer.















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Technical Proficiencies Required:

• Ability to work within Wordpress very proficiently, both adding regular content plus making minor modifications to themes and plugins

• Intermediate levels in Adobe Photoshop, Illustrator, and InDesign; ability to modify and edit existing designs for new purposes; ability to create basic designs for various reasons

• Familiarity with SalesForce, HTML, MailChimp

• Proficient in PowerPoint 

• Ability to utilize services such as Dropbox and Google Drive to share large files over the internet






Send a thoughtful cover letter and resume with any salary requirements to – 


Paul Jan Zdunek, Chief Executive Officer

Pasadena Symphony and POPS

2 N Lake – Suite 1080

Pasadena, CA 91101

[email protected] 

NO CALLS PLEASE – Open Until Filled








The Pasadena Symphony and POPS is an ensemble of Southern California’s most talented, sought after musicians.  With extensive credits in the film, television, recording and orchestral industry, the artists of Pasadena Symphony and POPS are the most heard in the world.  


In the fall of 2007, the Pasadena Symphony incorporated the Pasadena POPS into its Association under the new name Pasadena Symphony and POPS. This merger created an expanded Classics and POPS series providing the community with a full spectrum of live symphonic concerts year-round. 


The Pasadena Symphony provides a musical experience like no other at the Ambassador Auditorium – known as the Carnegie Hall of the West.  Internationally recognized, Grammy-nominated conductor David Lockington, serves as the Pasadena Symphony Association’s Music Director with performance-practice specialist Nicholas McGegan serving as Principal Guest Conductor.  The Pasadena POPS welcomed the multi-platinum-selling, two-time Emmy and five-time Grammy Award-nominated entertainer dubbed “The Ambassador of the Great American Songbook,” Michael Feinstein as its  Principal Pops Conductor, to succeed Marvin Hamlisch in the newly created Marvin Hamlisch Chair. The Pasadena POPS’ summer home is the Los Angeles County Arboretum and Botanic Garden.  


A hallmark of its robust education programs, the Pasadena Symphony Association has served the youth of the region since 1972 through the Pasadena Youth Symphony Orchestras comprised of over 250 gifted 6-12th grade students from more than 50 schools all over the Southland.  The PYSO often performs on popular television show GLEE.