Job ID: 4150

Job Title:

Director of Marketing and Strategic Communications

Time Base:

Full-Time Date Posted:

August 11, 2014Closing Date:

Open until filled

Link to Apply Online:


Campus Employment Homepage:



Director of Marketing and Strategic Communications 

(Job ID 4150)

Administrator I

Performing Arts Complex


CSUN's Commitment to You

CSUN is strongly committed to achieving excellence through teaching, scholarship, active learning and diversity. Our values include a respect for all people, building alliances with the community and the encouragement of innovation, experimentation and creativity. CSUN actively encourages qualified candidates to apply who demonstrate a commitment to serving a diverse student population as well as a commitment to maintaining an inclusive work environment.


About the University

Serving more than 38,000 students each year, CSUN is one of the largest universities in the United States. CSUN ranks 10th in the country in awarding bachelor's degrees to underrepresented minority students, fifth nationally in awarding master's degrees to Hispanic students and enrolls the largest number of deaf and hard-of-hearing students of any U.S. state university. CSUN's 171 academic programs and engaged centers enjoy international recognition for excellence. CSUN currently partners with more than 100 institutions of higher education in 22 countries around the globe and attracts the largest international student population of any U.S. master's level institution. Situated on a 356-acre park-like setting in the heart of Los Angeles' San Fernando Valley, the campus features modern educational buildings and world-class LEED Gold-certified performing arts and recreational facilities recognized as among the best in the country. CSUN is a welcoming university that champions accessibility, academic excellence and student success.



Under direct supervision of the Executive Director, the Director of Marketing and Strategic Communications serves as a senior member of the Valley Performing Arts Center (VPAC) leadership team, and is a key contributor to developing and realizing revenue strategies, longer-term planning, programmatic vision, and all goals related to VPAC's reputation and visibility in the region. The Director oversees conception, planning, execution, and evaluation of all strategic communications, public relations, media relations, sales strategies, market data and research, online content, social and digital media, all printed materials, and creates assets used in promoting VPAC engagements; understands and represents fully the nuances of all performing arts; addresses all institutional communication needs, from annual reports to crisis communication, and aligns VPAC with the university's broader brand and reputation. Directly manages expenses and forecasting for marketing team budget, all ad buys, key contracts with vendors, marketing metrics and analytics, and a team of staff including Media Associate, Communications Specialist and interns. Performs other duties as assigned.



Equivalent to graduation from an accredited four-year college or university with a Bachelor's degree in Marketing or a job-related field; Master's degree preferred. Equivalent to two years of progressively responsible professional/administrative experience in marketing with demonstrated ability to market a program and/or product and with exposure or responsibility for press/media relations and public relations outreach. Experience marketing in the performing arts is highly desirable.


Knowledge, Skills, & Abilities

Working knowledge of niche marketing, including but not limited to marketing to Spanish language audiences. In depth knowledge of performing arts, including multiple genres and disciplines. Knowledge in the Los Angeles market or similarly dynamic competitive market; sales revenue generation, and managing point-of-sale provider; and knowledge of data analysis. General knowledge of Ticket Master procedures is preferred. Robust technical skills including word processing knowledge, spreadsheet presentations, advanced internet research, social media, and customer relationship management. Email, graphic program skills and website management experience is a plus. Ability and specialized skills to: Manage data and research; use social and digital media to connect with audiences; manage creative assets; manage create staff and vendors, including graphic designers, copy writers, photographers, and videographers; manage a multi-faceted brand; manage sale and revenue goals; establish and maintain strong working relationships with VPAC management team, campus entities, and all external parties including press, media, artists, artist managers, vendors and community members; comply with all parameters, constraints, policies, and guidelines in managing marketing budget, and ability to work in a fast-paced and dynamic environment. Strong organizational skills, and the ability to generate timelines and use project management tools to manage multiple priorities; strong communication skills including professional writing, copy writing, public speaking and experience being interviewed by the media.


Pay, Benefits, & Work Schedule

Salary is commensurate with knowledge, skills, and experience. The university offers an excellent benefit package.


General Information



The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.


How To Apply

Please complete the on-line application/resume upload submission process in order to be considered for any open position within the university and its auxiliaries. The hiring department will contact the best qualified candidates and invite them to participate in the interview process.


Application Screening begins August 29, 2014, and will continue until position is filled. 


In order to be considered in the initial review, applications must be submitted prior to the date listed above. Application submissions received after the application screening date will be reviewed at the discretion of the University.


For more detailed information on the application and hiring process, please view the link below: 



Equal Employment Opportunity

California State University, Northridge is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability. Applicants who wish to request an accommodation for a disability may contact the Office of Equity and Diversity at (818) 677-2077.