This May, California Lawyers for the Arts will be hosting two programs targeted towards creative businesses:

*Legal Basics for Creative Businesses <>* on Wednesday

the 13 and

*Branding for Creative Businesses <> *on Tuesday the 19. You can find details below.

*Legal Basics for Creative Businesses* *with Scott Hervey, Esq.* *May 13, 2015, 7:00-8:30 p.m.* *Colorado Center Community Room* *2500 Broadway, Santa Monica, CA 90401*

*Program description*:
Join CLA and attorney Scott Hervey to learn about some of the basic legal issues involved in starting and operating a small business. Topics to be discussed include: - Selecting an appropriate business structure, including pitfalls to avoid in connection with each type of entity; - Employees and independent contractors; - Intellectual property issues involved in forming a new entity, including naming the business and protecting its copyrights; and - Protecting yourself with enforceable contracts.

*Presenter*: *Scott Hervey, Esq. *is an entertainment, intellectual property and business attorney who works with companies in a variety of different industries. He represents traditional entertainment and digital media companies, technology companies, restaurateurs, wine and spirit companies and all varieties of brand driven enterprises, in licensing, mergers and acquisitions, financings, and other general business transactions. Scott is a professor of entertainment law at UC Davis School of Law (King Hall) and serves on the board of directors of the Hollywood Radio and Television Society (HRTS). *Visit our website to register: <>*

*Branding for Creative Businesses* *with Jesse Saivar, Esq.*
*May 19, 2015, 7:00-8:30 p.m.* *Ken Edwards Center*
*1527 4th St. Santa Monica, CA 90401*

*Program description:* Are you planning to embark on a new business venture? Do you have an idea for a really great name for a product or service? Join CLA and attorney Jesse Saivar for a discussion of the essential legal and business concerns that creative artists need to consider when establishing and protecting their brands. This workshop will provide an overview of trademarks--what they are, what they mean, and ways they can help you create a strong brand identity. The program will include an introduction to trademark selection and registration, including practical tips for filing a trademark application; an overview of the spectrum of distinctiveness; and a discussion of methods to enforce trademark rights.

*Presenter:* *Jesse Saivar, Esq.* is the chair of the Intellectual Property Department of Greenberg Glusker and specializes in intellectual property protection, enforcement, compliance and deal-making in several intellectual property-intensive industries, including entertainment, video games, fashion, beauty care and emerging technology.

*Visit our website to register:

California Lawyers for the Arts 1641 18th Street Santa Monica, CA 90404 T: 310.998.5590 F: 310.998.5594 [email protected]