MANAGER OF MARKETING & PUBLIC RELATIONS
PASADENA SYMPHONY ASSOCIATION
JOB TITLE: Manager of Marketing & Public Relations
DATE: May 1, 2015
REPORTS TO: Chief Executive Officer
SUPERVISES: Volunteers and interns as assigned
JOB SUMMARY:
The Manager of Marketing & Public Relations is responsible for the planning, supervising, administering, and evaluating the marketing plan to meet or exceed attendance and ticket revenue goals for orchestra events and maximizing the visibility of the orchestra, consistent with Association policies and long-range objectives. As such, the Manager of Marketing & Public Relations will execute all marketing activities, including but not limited to: public relations (press releases, concert program books, and e-blasts); advertising (print, radio, online, and media); season subscription and renewal campaigns (direct mail, list trades/buys); audience research; ticketing initiatives; management of PSA website, and merchandising for the Association. Fluency with professional marketing & public relations software is required.
JOB DUTIES AND RESPONSIBILITIES:
Marketing Management
- Implement all aspects of subscription renewal and acquisition campaigns, and single ticket campaigns through direct mail, online, and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and work of outside contractors. Monitor the progress of all campaigns and provide progress reports and analyses of results.
- Plan and implement a year-round single tickets sales campaign, including the design and placement of print and electronic advertising, special promotions, and corporate sales. Oversee the work of outside contractors; provide periodic progress reports.
- Work closely with Chief Executive Officer in establishing positive contacts with local media outlets, and in conveying an image consistent with the Board's policies and objectives for the Association through press releases prior to each concert event and season announcements. Maintain media contacts, act as spokesman for Association as needed, and provide public information by request.
- Oversee the development and production of all materials used to support the Association's public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all Association communications.
- Oversee the planning and development of special public relations events and new subscriber activities; coordinate with volunteers to carry out the events and ensure that they are consistent with the Association's policies and objectives.
- Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information to the Association as requested.
Marketing Management – continued
- Responsible for timely website and mobile app content updates and management. This includes concert description updates, calendar updates, accurate ticketing information, venue information, images and blog.
- Maintain PSA’s social media networking accounts (Instant Encore, Facebook, Twitter, etc) with relevant information about concerts, news and events.
Budget and Planning
- Supervise and implement all budgeted activities for each marketing and public relations event and campaign; monitor the progress of each, and adjust plans when necessary.
- Develop and recommend coordinated packaging to achieve maximum sales goals.
- Work closely with the Chief Executive Officer and Chief Financial Officer to prepare and monitor annual marketing budgets and financial reporting monthly.
Administrative
- Work with the Chief Development Officer to ensure that exposure and acknowledgment promised to donors, foundations and sponsors takes place in the appropriate PSA outlets.
- Oversee all content of PSA website, working closely with staff to update pages as needed.
- Negotiate contracts as needed with outside vendors for the provision of direct mail, marketing research, design, printing services, radio and other outlets; ensure competitive pricing and the quality of their work.
- Hire, train, manage, and evaluate the performance of any marketing and public relations interns and volunteers.
Other Duties
- Attend concerts of the orchestra to act as liaison to the media and the public; oversee distribution of tickets to press and VIPs; participate in artist hospitality as requested and assist with managing the PSA photo library.
- Develop and maintain relationships with local business and arts leaders to enhance Association's marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.
- Keep abreast of recent research on marketing techniques; maintain a collection of current resource materials.
- Perform other duties as assigned by the Chief Executive Officer
SKILLS:
Technical Proficiencies Required:
- Ability to work within Wordpress very proficiently, both adding regular content plus making minor modifications to themes and plugins
- Intermediate levels in Adobe Photoshop, Illustrator, and InDesign; ability to modify and edit existing designs for new purposes; ability to create basic designs for various reasons
- Familiarity with SalesForce, HTML, MailChimp
- Proficient in PowerPoint
- Ability to utilize services such as Dropbox and Google Drive to share large files over the internet
TO APPLY:
Send a thoughtful cover letter and resume to –
Lora Unger, Chief Executive Officer
Pasadena Symphony and POPS
2 N Lake – Suite 1080
Pasadena, CA 91101
NO CALLS PLEASE – Open Until Filled
PASADENA SYMPHONY and POPS
The Pasadena Symphony and POPS is an ensemble of Southern California’s most talented, sought after musicians. With extensive credits in the film, television, recording and orchestral industry, the artists of Pasadena Symphony and POPS are the most heard in the world.
In the fall of 2007, the Pasadena Symphony incorporated the Pasadena POPS into its Association under the new name Pasadena Symphony and POPS. This merger created an expanded Classics and POPS series providing the community with a full spectrum of live symphonic concerts year-round.
The Pasadena Symphony provides a musical experience like no other at the Ambassador Auditorium – known as the Carnegie Hall of the West. Internationally recognized, Grammy-nominated conductor David Lockington, serves as the Pasadena Symphony Association’s Music Director with performance-practice specialist Nicholas McGegan serving as Principal Guest Conductor. The Pasadena POPS welcomed the multi-platinum-selling, two-time Emmy and five-time Grammy Award-nominated entertainer dubbed “The Ambassador of the Great American Songbook,” Michael Feinstein as its Principal Pops Conductor, to succeed Marvin Hamlisch in the newly created Marvin Hamlisch Chair. The Pasadena POPS’ summer home is the Los Angeles County Arboretum and Botanic Garden.
A hallmark of its robust education programs, the Pasadena Symphony Association has served the youth of the region since 1972 through the Pasadena Youth Symphony Orchestras comprised of over 250 gifted 6-12th grade students from more than 50 schools all over the Southland. The PYSO often performs on popular television show GLEE.
