Manager, Revenue Strategies & Analytics

The Broad Stage/Madison Project

Santa Monica, CA

Position Summary:

Support the Marketing team in the development, execution and analysis of digital marketing campaigns, website development, content creation, CRM administration and overall curation of compelling patron journeys, from first-time ticket buyers to high-level donors.

Responsibilities:

  • Projections & Analysis including, but not limited to, creating pricing and revenue projections, both in a preliminary form during the artist booking phase, as well as in more detailed manner when setting performance-specific goals for the season, creating and distributing regular reports tracking progress to revenue goal for subscriptions and single tickets and creating and distributing regular reports comparing sales pacing YOY and against similar past performances to inform how to throttle and distribute marketing spend.
  • CRM Administration working to alleviate PatronManager user frustrations and implementing innovative solutions in close collaboration with other PatronManager Certified Admins.
  • Digital Marketing Management including, but not limited to, planning the distribution of spend across all digital marketing efforts for both overall branding and performance-specific and building digital advertising flighting for both internal and external use to maximize impressions on a limited marketing budget.
  • Website Development & Administration including, but not limited to, the build or direct build of webpages and overseeing website edits, including those on show pages, home page, general info pages, job postings, and image and video galleries. Implement SEO best practices with appropriate use of backlinks, meta-descriptions, page titling, site structure, and keywords.
  • Content Creation through editing (or delegated editing) of original and repurposed video footage for use on social media, website, TV, and/or movie theater trailers.
  • Livestream Production researching livestream platforms and making recommendations of the best tool for specific events. Working closely with the Production team to instruct participants on livestream best practices and rehearse functionality.
  • Managing Team Members and instructing Marketing Coordinator and Marketing Assistants. Direct team content creation efforts, especially relating to artist outreach, video editing, and social media strategy. Guide team in basic data entry in CRM and report building in Excel or CRM
  • Other duties and responsibilities as assigned

Qualifications:

  • Minimum 3 years in related role
  • Experience with non-profit performing arts a plus
  • Exceptional written, verbal, and interpersonal communication skills
  • Strategic and imaginative thinking
  • Available evenings and weekends according to program and performance scheduling
  • Ability to work collaboratively across multiple departments in an enthusiastic and changing environment
  • Experience with CRM systems (we use Patron Manager)
  • Must have and effectively demonstrate a passion for the performing arts and a commitment to

The Broad Stage’s mission
At The Broad Stage, we believe that the performing arts are a source of joy, nourishment and connection, and that art flourishes when we all cooperate to create a space for it. The Broad Stage recognizes that the values of equity, diversity, inclusion, justice and respect must be fundamental to our work, and it is the responsibility of our staff, artists and patrons to create a welcoming environment for all. We take pride in the culture we are cultivating within our organization, as we celebrate the differences that bring us closer together.

Compensation:
Salary range $55,000-$65,000 commensurate with experience. Full-time, non-exempt, with benefits including matching 401K plan.

How to Apply:
Please submit your cover letter and resume to [email protected] and put “Manager, Revenue Strategies & Analytics” in the subject of the email by August 31.

The Broad Stage is an Equal Opportunity Employer and all qualified applicants for employment will have full and equal access to employment opportunities.

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