The Groundlings Theatre and School
Los Angeles, CA
Position Type: Full Time Non-Exempt
Reports To: Managing Director
Oversees: Advertising Budget, Outside PR Agency Relationship, Owned Communications Channels (Website, Email, Social Media, On-Site, etc.)
The Marketing Manager plans and executes all advertising and public relations activities including printed material (programs, brochures, posters, postcards), digital media (website, email, social media content creation/development/distribution, multimedia content), and related databases and data reporting and analysis. This individual is also responsible for inventory management related to both box office event sales and in an advisory capacity for school enrollments. This newly created position will also serve as the first contact for The Groundlings Corporate trainings and off-site event bookings.
Exceptional written and verbal communications skills and a thorough knowledge of the non-profit arts marketing and communications best practices is essential. This person will be a self-starter with high energy, maturity, and self-confidence. Successful candidates will possess strong organizational and leadership skills, a keen eye for detail, an entrepreneurial spirit and a track record that demonstrates success with increasing earned revenues. This manager is responsible for advertising and PR budgets and reporting analysis from various campaigns to the Board of Directors. Ability to work collaboratively as part of the management team, to conceptualize and strategize with staff, artists, our PR team and media on all aspects of marketing.
Bachelor’s Degree preferred. A degree in or proven education in theatre, marketing or equivalent is desirable.
2+ years experience in marketing for non-profit theatre and/or comedy venue
Excellent computer skills, knowledge of Tessitura, social media advertising platforms, and data visualization/reporting software is a plus
Knowledge of The Groundlings organization and brand positioning
A sense of humor, tact, and the ability to negotiate and compromise to find solutions