Discover the Arts is Los Angeles' collaborative arts campaign to celebrate the city's rich cultural assets.  The fourth annual program kicks off on Tuesday, January 31st with a special press conference at the Music Center, featuring a performance by Ozomatli, a speech by Mayor Antonio Villaraigosa, and performances & exhibitions from several Los Angeles arts organizations.  Over the next three months, over 50 cultural institutions throughout Los Angeles will offer discounted prices as a part of Discover the Arts to increase accessibility and attract new arts patrons. 

The program is made possible through the generosity of Wells Fargo, the Los Angeles Convention & Visitors Bureau (LA Inc.) and the partnership of dozens of local arts organizations.  To learn more and view a list of participating organizations, visit DiscoverLosAngeles.com/TheArts.

Official press release:

FOURTH ANNUAL DISCOVER THE ARTS IN LOS ANGELES MAKES THE ARTS ACCESSIBLE TO ALL, PRESENTED BY WELLS FARGO

Discover the Arts in Los Angeles, the longest running and largest arts campaign in the City, will launch its three-month campaign with a press conference on Tuesday, January 31, 2012 from 11:15 a.m. - 12:30 p.m. on the steps of Music Center’s iconic Walt Disney Concert Hall, 151 South Grand Avenue, Los Angeles, CA 90012.
 
The Honorable Mayor Antonio Villaraigosa will speak about the importance of the arts to LA’s cultural and economic life at Los Angeles Arts Month’s capstone celebration.

Now in its fourth year, the Wells Fargo-sponsored Discover the Arts program offers discounts of up to 50% off on admissions, gift store items and more at 50 cultural institutions across Los Angeles. The City’s longest and largest arts campaign is to make the arts accessible to all.
 
WHEN: Tuesday, January 31, 2012, 11:15 am-12:30 pm

WHERE: The Music Center’s Disney Hall, 151 South Grand Avenue, Los Angeles, CA 90012

 
PROGRAM:

• A performance by Ozomatli, the celebrated Los Angeles culture mashers, known for making music that will take you around the world by taking you around L.A.
• The reveal of the Los Angeles Chamber Orchestra’s artist-decorated piano will preview the April launch of artist Luke Jerram’s art installation, “Play Me, I’m Yours,” where thirty decorated pianos will be installed throughout Los Angeles transforming standard public spaces into exciting performance venues.
• The Colburn School of Music’s Brass Ensemble also takes the stage to showcase their musical talent.
• A life-size, life-like dinosaur puppet from the Natural History Museum’s popular Dinosaur Encounters will perform live.
• Visit the Cirque du Soleil Truck for free Cirque prizes and a chance to purchase tickets for IRIS and OVO! And be sure to stop by the IRIS Flipbook table and receive your complimentary gift. More information at cirquedusoleil.com/25inLA.
• The Wells Fargo’s Stagecoach, one of America’s legendary vehicles will be onsite for press conference attendees to view. Once these beautiful painted Stagecoaches covered 3,000 miles of American territory, carrying up to nine passengers in a 4’ x 6’ space.
• The Petersen Automotive Museum will be at the event with a unique 1953 Cadillac originally owned by Hollywood starlet Rita Hayworth. One of only two built in Italy by Ghia, the vehicle will be featured in the upcoming exhibit, Sculpture In Motion: Masterpieces Of Italian Design, which opens at the Petersen on February 25.

 
INTERVIEWS:
Interviews with speakers Mark Liberman, President and CEO, LA INC.; Stephen Rountree, President and CEO, The Music Center; Jonathan Weedman, Senior Vice President, the Wells Fargo Foundation; and Olga Garay, Executive Director of the City of Los Angeles Department of Cultural Affairs are available upon request.

LA INC. The Los Angeles Convention and Visitors Bureau
LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel.  Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization.  For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com.
 
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