Arts for LA is making some changes – we are headed in a new programmatic direction, and we are hiring!

July marks the beginning of a new fiscal year for Arts for LA and we want to update you on some of our key efforts. Over the past two months, we have been assessing our programs and thinking deeply about focusing our programs, and as a result we have a newly board adopted Programmatic Vision for 2020.

Our core competencies as an organization is to serve you as: researchers, trusted policy experts, arts and culture conveners, and community advocates. This fiscal year, we will fulfill our arts advocacy mission via these 4 core and interconnected programs:

the Laura Zucker Research Fellowship (Summer 2019),
the State of the Arts Summit Convening, formerly known as CONVERGENCE (Fall 2019),
ACTIVATE: Advocacy Training & Advocacy Project Incubator (Winter/Fall 2020),
ArtsMonth: month-long advocacy convenings (Spring of 2020).
Currently, our team is working diligently to outline a 2020 Public Policy Agenda Framework which we will share with you in the coming months. The formation of this agenda will include community listening. Simultaneously, we are also developing a series of fun, public programs that will let us connect often throughout the year.

Fundamentally, this new programmatic vision is about putting you–our membership, our ACTIVATE Alumni, our community of passionate, arts advocates — at the center of this work.

As we embark in this new direction, we are hiring two new members to our growing team! Arts for LA seeks a Director of Organizing and a Director of Public Policy and Advocacy. Click each job title for more information on the position as well as application instructions.


Gustavo Herrera
Executive Director, Arts for LA


Chairwoman of Arts for LA authored “The Arts and the Power of the Passionate Banker: An article for Bankers, Artists and those who invest in Arts Organizations.”

This paper explores the role that banks can play in supporting arts and cultural investments in low-income communities. Based on a series of interviews with CRA bankers, it provides examples of how banks are involved in the arts and explores the ways in which banks may receive CRA consideration for investments in community arts organizations. The paper also provides helpful conversation starters to support emerging partnerships between banks and arts organizations.

Read the full paper here.


Please join us in welcoming Gustavo Herrera as our Executive Director, effective December 2018. Welcome Gustavo!

For Immediate Release:


LOS ANGELES, CA. (NOV. 13, 2018) The Board of Directors of Arts for LA announced today Gustavo Herrera has been named Executive Director. Herrera will build and lead a diverse constituency in engaging and mobilizing individuals and organizations to advocate for access to the arts across all communities in Greater LA.

Herrera, a Los Angeles County resident with a decade of experience in arts management and advocacy, most recently served as Western Regional Director of Young Invincibles, a national organization who advocates for expanding economic opportunity and political participation for young adults ages 18-34. As Western Regional Director, he piloted the organization’s first regional fundraising board, launched an inaugural State of California Millennials Summit that brought together 100+ supporters and funders to introduce issues to statewide political leadership, and developed earned revenues for the nonprofit through a social venture model.

“Gustavo brings a fresh perspective, creative ideas, and a wealth of experience to Arts for LA” said Arts for LA Board Chair Winifred Neisser, “He expresses a deep belief in the power of the arts and we are confident that he will expand our advocacy work here in the city and county of Los Angeles and beyond.  This is the beginning of an exciting new phase for Arts for LA.”

Herrera’s hiring comes as Arts for LA begins its 13th year.  He will build on previous executive directors Danielle Brazell and Sofia Klatzker efforts to grow networks of civically engaged advocates; build deep relationships with elected officials; and work in partnership across sectors to prioritize the arts in making LA a vibrant, prosperous, creative, and healthy society.

As Arts for LA has grown this past decade it has also refined its efforts to ensure diverse and underrepresented voices are included in the creation of arts policy.

George Davis, Executive Director of the California African American Museum and Chair of the Search Committee said, “After an extensive search, the board of Arts for LA is very excited to appoint Gustavo as our new leader.  The visual and performing arts scene in Los Angeles has changed dramatically and our Executive Director must embody that change.  We feel Gustavo brings the vision, strategy and execution skills to expand the reach and impact of our organization.”

“I am thrilled to join the Arts for LA team and I look forward to working with the staff, our esteemed Board of Directors and Chairwoman Winifred Neisser. This is such an exciting time to be an Angeleno. LA is the creative capital of the world. One in six Angelenos identify as creative industry workers and the arts generate 1.6 million jobs for California. The arts and artists are drivers of innovation and a strong economy. I look forward to partnering with Angelenos and across the sectors to continue to advocate for access, investment and diversity and inclusion to the arts in Los Angeles,” Herrera said.

Gustavo Herrera brings extensive management and fundraising experience from previous leadership roles as Chief Operating Officer of LA Plaza de Cultura y Artes, a Los Angeles County cultural institution, and as Development and Programs Director of the Maestro Foundation in Santa Monica. He holds a M.B.A from American Jewish University in Bel Air, CA and a B.A. in Global Studies & Art History from the University of California in Santa Barbara.