Reporting to the Director of Operations & Administration, the Associate Director of Marketing & Programming provides strategic leadership for Musco Center’s programming, marketing, communications, audience development, and educational initiatives. The Associate Director supports seasonal planning and serves as the lead booking representative, overseeing programming research, artist selection, scheduling, negotiations, contracts, and related artistic administration while ensuring programming and marketing strategies align with Musco Center’s mission, revenue goals, and the artistic vision of the Dean of the College of Performing Arts.
The Associate Director oversees the Marketing and Communications team, including direct supervision of the Marketing Manager and Programs Project Specialist, and leads strategic marketing and audience-development efforts informed by data, audience insights, and measurable outcomes to expand reach, engagement, ticket revenue, and philanthropic support.
Through direct reports and direct participation as appropriate, the Associate Director provides strategic oversight of educational programming, artist services, partnerships, and interdisciplinary initiatives that extend Musco Center’s impact across the University and broader community. The Associate Director also supports the Dean and Musco Center leadership through industry relationships, University and community engagement, and other strategic initiatives in support of Musco Center’s mission and strategic plan.
Chapman University’s mission is centered on serving our students and strengthening our campus community. Chapman believes there is significant value in an in-person workforce. Being present fosters collaboration, strengthens relationships across departments, enables us to better serve our co-workers and contributes to the student experience. It is an important part of the culture that makes Chapman a special place to work and learn.
Responsibilities:
Leadership & Team Management:
Oversee and mentor the marketing and communication team, including direct supervision of the Marketing Manager and Programs Project Specialist.
Foster a collaborative, creative team culture that values innovation, data-driven decision-making, and audience-centered thinking.
Conduct regular performance evaluations, establish professional development goals, and create growth opportunities for marketing and programming team members.
Manage departmental budgets in coordination with the Director of Operations & Administration
Manage resource allocation and vendor / artist / agent / presenter relationships.
Season Planning and Promotion:
Support the development of Musco Center’s seasonal planning, including programming research, risk analysis, and selection recommendations and advancement.
Act as lead booking representative of Musco Center’s upcoming artistic seasons, including scheduling, booking artists, negotiating offers and contracts for leadership approval, and all aspects of artistic administration.
Represent Musco Center at annual trade conferences, as needed.
In collaboration with the Dean, ensure that programming selection and marketing goals and objectives are fully aligned to maximize ticket revenue and opportunities for enhanced visibility of Musco Center.
Strategic Marketing: Planning & Performance:
Partner with Musco’s leadership team to establish annual marketing priorities aligned with organizational mission and revenue goals
Develop comprehensive marketing strategies across digital, print, and experiential channels for season programming and special events
Establish clear KPIs and success metrics for all marketing initiatives, including ticket sales, audience engagement, brand awareness, and ROI
Conduct quarterly strategic reviews to assess campaign performance and adjust tactics accordingly
Analyze historical attendance data, demographic trends, and campaign performance to inform strategic planning
Present regular data-driven insights and recommendations to leadership
Audience Development & Engagement:
Lead comprehensive audience cultivation strategies to deepen engagement with current patrons while expanding reach to new demographics
Create and implement patron journey mapping to enhance experience from awareness through post-event engagement
Identify and develop targeted campaigns for underrepresented audience segments, including young professionals, families, and diverse communities
In collaboration with the Dean, design and execute integrated marketing campaigns that drive ticket revenue through subscription opportunities and philanthropic support
Salary: $74,000 – $85,000, annually
Benefits: Health Insurance (Medical, dental and vision etc.), Retirement Benefits, Paid Time Off (Sick, vacation and holiday pay)
Education requirements: Bachelor’s degree
Deadline to apply: January 31, 2027
Documents required to apply: Resume, Cover Letter, References
How to apply: More info and apply link here.