Joanna Reynolds

Joanna is an economic development and small business specialist with expertise in program development, strategy and partnerships. Throughout her career, Joanna has supported small businesses and entrepreneurs with an equity driven and community-based approach.

Prior to Arts for LA, Joanna was at Startup UCLA managing the entrepreneurship hub for UCLA’s diverse and dynamic community. Joanna has also worked at the Pratt Center for Community Development managing Made in NYC, where she played a key role in the expansion of its programs, partnerships, brand and community building for NYC’s manufacturing and maker businesses. She also worked at Zipcar where she built strategic local marketing partnerships and for many years she managed the artist and food markets for the AFROPUNK Festival. Joanna has a Master of Urban Planning from NYU Wagner Graduate School of Public Service and a Bachelor of Arts in Sustainable Urban Development and Studio Arts from University of Rochester.

In her downtime, Joanna can be found riding her bicycle, doing yoga, going to museums, exploring local makers markets and watching (a lot) of baseball and basketball.

Talin Keshishian-Walker

Talin has worked in the nonprofit sector for over 18 years, with an emphasis on housing, education and humanitarian projects both locally and abroad. She obtained her Master’s Degree in Public Administration from California State University, Northridge, focusing on Nonprofit Management. Her primary interests in the nonprofit sector include financial and operations management, strategic planning and program oversight. 

In her downtime, Talin enjoys reading about different cultures and lived experiences. Born and raised in Lebanon, she is happy to join the Arts for LA team and develop her appreciation for the arts. 

Vince Vicari

Vince is a results-driven communications professional with more than a decade of experience in digital marketing management and a passion for helping community-oriented organizations develop their voice and communications strategy. He has proven expertise in project management, creative direction, and content development. With a finger on the pulse of trends that lead to shifts in the modern communication landscape, Vince’s work maintains social relevancy and has helped government agencies, non-profits and small businesses develop and implement communication plans. Everything he does revolves around a core motivator: helping people.

Previously, Vince helped lead and expand the Marketing and Communications department for the Los Angeles Cleantech Incubator, navigating the organization through the the Pandemic by providing ideation and strategy to organizational pillars in order to optimize the promotion and storytelling of all startup programs, community outreach and pilots, recruitment initiatives, events, high-profile/legislative visits, advocacy efforts and policy outreach. Vince has also worked for the California Air Resources Board and California Energy Commission, the latter of which he led efforts to develop and implement their social media strategy.

Joining Arts for LA is a pivotal moment for Vince as it merges his personal life with his professional career. A lifelong musician and performer, Vince brings his own experiences in the arts sector to inform and help lead Arts for LA’s communication efforts and overall mission. 

Vince is an emcee, songwriter and self-proclaimed “social pterodactyl.” He devotes his spare time to exploring LA’s diverse flea markets & cultural events, cookies, all things Reggaeton, playing old-school video games, and anything people-oriented. 

Gustavo Herrera

Gustavo was appointed as Arts for LA’s Executive Director in December 2018.  Prior to working with us, he was the Western Regional Director for Young Invincibles (YI), where he was responsible for leading YI’s California offices, including its West Coast expansion. As director, he set strategic direction and advanced YI’s policy priorities on health care, higher education, jobs, and civic engagement for the region.

Before starting at Young Invincibles, Gustavo was the Chief Operating Officer (COO) of L.A. Plaza de Cultura y Artes (LAPCA), overseeing the day-to-day operation of a county museum, including the oversight of a master plan committee responsible for strategically developing three acres of additional museum campus. From 2010-2012, Gustavo led the Maestro Foundation, a classical music and performance arts foundation, as the Director of Organizational Development. Between 2007-2010, he assessed and recommended business growth strategies in the US marketplace for the global Fortune 500 Company, American Honda Motors, Co.

Gustavo holds a Master of Business Administration (MBA) degree from American Jewish University and a dual Bachelor of Arts in Global Studies with an emphasis in socio-politics and economics and Art History from the University of California Santa Barbara. Gustavo served on the Board of Directors of the Create: Fixate Arts Organization (2006-2010). He is a current Strong Workforce Implementation Advisory Board Member for the California Community Colleges, Advisory Board Member for the California Physician’s Alliance and founding Board Member of Silverlake Forward.

Melissa Flores

Melissa is a program and operations specialist with a strong track record of building inclusive partnerships, expanding community-focused programs, and leveraging data to create long-term impact. At Arts for LA, Melissa leads the programmatic direction for the organization’s leadership development programs, ACTIVATE, ensuring local leaders are empowered with the skills, knowledge, and an expanded network to effect change in their communities. She also builds and maintains strong relationships with key partners, cultural organizations, and civic leaders, and spearheads Arts for LA’s annual State of the Arts Summit, which convenes 400+ arts and civic stakeholders each year. 

Prior to Arts for LA, Melissa worked with the Los Angeles Cleantech Incubator where she curated their member experience and brought its community together virtually during the pandemic. Melissa has also worked at The Gabriella Foundation, spearheading various projects including the expansion of their summer camp program to low-resource communities in Los Angeles. Melissa’s experience in the arts and culture sector is diverse – she has been a dancer since the age of three, studied film at Santa Clara University and expanded her arts administration career through the former Leadership Council of Emerging Arts Leaders, Los Angeles (EAL/LA).

In her downtime, Melissa can be found rooting for her favorite sports team (Go Clippers!), ambitiously working on her running pace, exploring different restaurants in Los Angeles or having passioned discussions about various prestige TV.