Joanna Reynolds

Joanna is an economic development and small business specialist with expertise in program development, strategy and partnerships. Throughout her career, Joanna has supported small businesses and entrepreneurs with an equity driven and community-based approach.

Prior to Arts for LA, Joanna was at Startup UCLA managing the entrepreneurship hub for UCLA’s diverse and dynamic community. Joanna has also worked at the Pratt Center for Community Development managing Made in NYC, where she played a key role in the expansion of its programs, partnerships, brand and community building for NYC’s manufacturing and maker businesses. She also worked at Zipcar where she built strategic local marketing partnerships and for many years she managed the artist and food markets for the AFROPUNK Festival. Joanna has a Master of Urban Planning from NYU Wagner Graduate School of Public Service and a Bachelor of Arts in Sustainable Urban Development and Studio Arts from University of Rochester.

In her downtime, Joanna can be found riding her bicycle, doing yoga, going to museums, exploring local makers markets and watching (a lot) of baseball and basketball.

Talin Keshishian

Talin has worked in the nonprofit sector for over 18 years, with an emphasis on housing, education and humanitarian projects both locally and abroad. She obtained her Master’s Degree in Public Administration from California State University, Northridge, focusing on Nonprofit Management. Her primary interests in the nonprofit sector include financial and operations management, strategic planning and program oversight. 

In her downtime, Talin enjoys reading about different cultures and lived experiences. Born and raised in Lebanon, she is happy to join the Arts for LA team and develop her appreciation for the arts. 

Finnley Kafer

Finnley is a dedicated administrative professional currently serving as an executive assistant at Arts for LA. Her journey combines a rich blend of experiences in the arts, diverse non-profit sectors, and a strong drive to build up communities.

Graduating with degrees in theatre and psychology, Finnley honed a unique skill set that bridges creative insight with psychological understanding. Her love for the arts has been lifelong, and this foundation makes Finnley proud to be at Arts for LA and to help advocate for the arts.

Finnley is currently pursuing her MLIS from Syracuse University, focusing on children and youth services. She is engaged by the role libraries can play in serving and bolstering their unique communities, and expanding the critical role of access to information services. She can generally be found speed reading before her book club meets and looking for the best cup of coffee in LA.

Steve Serpas

Steve has been in development for more than 20 years, most recently serving as Associate Director of Development at Braille Institute. Previously, he was Senior Manager, Individual Giving at the American Film Institute. His areas of focus are digital strategy, foundations, individual giving, and membership. A Louisiana native, he is a playwright who began as a participant in the 5th Annual Young Playwrights Festival and went on to study dramatic writing at NYU’s Tisch School of the Arts. He’s an award-winning writer with productions in Chicago, Los Angeles, New York and more. Steve is proud to be part of the ARTS for LA team.

Mehra Marzbani

Mehra is an undergraduate student at the University of California, Los Angeles studying Public Affairs.

Her experiences as a working actor quickly opened her eyes to the social potential of art and entertainment to shape cultural empathy and public opinion in real life. For over two years now, she has made it her mission to serve in youth- and minority-led organizations focused on creating equitable solutions through policy changes, education, and storytelling.

Mehra hopes to pursue a career in law and public-serving institutions to continue to make positive changes in the world. In her free time, she loves collaging, reading plays she can’t seem to truly understand, and learning new languages. She’s excited to join the Arts for LA team as the Policy and Advocacy intern to meet other civically engaged advocates and solidify the importance of representation and diverse narratives in the arts.

Vince Vicari

Vince is a results-driven communications professional with more than a decade of experience in digital marketing management and a passion for helping community-oriented organizations develop their voice and communications strategy. He has proven expertise in project management, creative direction, and content development. With a finger on the pulse of trends that lead to shifts in the modern communication landscape, Vince’s work maintains social relevancy and has helped government agencies, non-profits and small businesses develop and implement communication plans. Everything he does revolves around a core motivator: helping people.

Previously, Vince helped lead and expand the Marketing and Communications department for the Los Angeles Cleantech Incubator, navigating the organization through the the Pandemic by providing ideation and strategy to organizational pillars in order to optimize the promotion and storytelling of all startup programs, community outreach and pilots, recruitment initiatives, events, high-profile/legislative visits, advocacy efforts and policy outreach. Vince has also worked for the California Air Resources Board and California Energy Commission, the latter of which he led efforts to develop and implement their social media strategy.

Joining Arts for LA is a pivotal moment for Vince as it merges his personal life with his professional career. A lifelong musician and performer, Vince brings his own experiences in the arts sector to inform and help lead Arts for LA’s communication efforts and overall mission. 

Vince is an emcee, songwriter and self-proclaimed “social pterodactyl.” He devotes his spare time to exploring LA’s diverse flea markets & cultural events, cookies, all things Reggaeton, playing old-school video games, and anything people-oriented. 

Yamily Pardio

Yamily is a DACAmented immigrant from Yucatan, Mexico of Yucatec Maya and Chinese descent. She has been deeply impacted by her experiences, which led to her dedicating her youth to organizing in various realms of the immigrant movement. She was part of the first group of students advocating for Dream Resource Centers at Mt. San Antonio College in 2013. As a non-traditional student, she was able to benefit from those advocacy efforts years later when she returned to college in 2021 now that every college campus in California has a Dream Resource Center. While away from college, she focused her organizing efforts on stopping deportations and building mutual aid networks for immigrant transwomen. She is currently an undergraduate student at UCLA with the hopes of exploring the intersection of legal scholarship and cultural artifacts.

Gustavo Herrera

Gustavo was appointed as Arts for LA’s Executive Director in December 2018.  Prior to working with us, he was the Western Regional Director for Young Invincibles (YI), where he was responsible for leading YI’s California offices, including its West Coast expansion. As director, he set strategic direction and advanced YI’s policy priorities on health care, higher education, jobs, and civic engagement for the region.

Before starting at Young Invincibles, Gustavo was the Chief Operating Officer (COO) of L.A. Plaza de Cultura y Artes (LAPCA), overseeing the day-to-day operation of a county museum, including the oversight of a master plan committee responsible for strategically developing three acres of additional museum campus. From 2010-2012, Gustavo led the Maestro Foundation, a classical music and performance arts foundation, as the Director of Organizational Development. Between 2007-2010, he assessed and recommended business growth strategies in the US marketplace for the global Fortune 500 Company, American Honda Motors, Co.

Gustavo holds a Master of Business Administration (MBA) degree from American Jewish University and a dual Bachelor of Arts in Global Studies with an emphasis in socio-politics and economics and Art History from the University of California Santa Barbara. Gustavo served on the Board of Directors of the Create: Fixate Arts Organization (2006-2010). He is a current Strong Workforce Implementation Advisory Board Member for the California Community Colleges, Advisory Board Member for the California Physician’s Alliance and founding Board Member of Silverlake Forward.

Gabriel Gutierrez

Originally from Chicago, Gabriel is an adult adoptee, first generation street dance artist, founder of MoFundamentals, and artivist dedicated to highlighting the resiliency of the foster and adoptee community. His work centers around disseminating his knowledge of street dance, lessons of manhood derived from his experiences in homelessness, being his own financial safety net and foster care. Gabriel brings important ancestral practices from his P’urhépecha lineage into his work.

His contributions at the intersection of hip hop, education, healing practices, and foster care advocacy have earned him invitation to train at intensives hosted by Rennie Harris, nomination for the ACTIVATE Cultural Policy Fellowship to represent Los Angeles City District 1, and recruitment to pilot reentry programming funded by the California Arts Council. Follow his work on instagram @mofundamentals.

Melissa Flores

Melissa is a Program and Operations specialist with demonstrated experience interacting with diverse community members and creating positive relationships to further various program outreach. Melissa brings strategic management, holistic program development and thoughtful user experiences to each project. Prior to Arts for LA, Melissa worked with the Los Angeles Cleantech Incubator where she helped curate their member experience and bring its community together virtually. Melissa has also worked at The Gabriella Foundation, spearheading various projects including the expansion of their summer camp program to low-resource communities in Los Angeles. Melissa’s experience in the arts and culture sector is diverse – she has been a dancer since the spire age of three, studied film at Santa Clara University and expanded her arts administration career through the former Leadership Council of Emerging Arts Leaders, Los Angeles.

In her downtime, Melissa can be found rooting for her favorite sports team (Go Clippers!), ambitiously working on her running pace, exploring different foods in Los Angeles or having passioned discussions about various prestige TV.